“Why does crypto still feel limited to swapping and staking?”

In this conversation, Russell Castagnaro, Co-Founder of Unicorn Account, shares a candid perspective on why crypto adoption has fallen short of early expectations and what needs to change for blockchain technology to reach everyday users.

The discussion explores how most crypto products today remain narrowly focused on speculation, while the real potential of blockchain lies in payments, identity, loyalty programs, registries, and consumer-facing experiences that work seamlessly without requiring deep technical knowledge. Russell also weighs in on the growing overlap between traditional finance and crypto, the role institutions like BlackRock and Morgan Stanley play in shaping perception, and why tokenization alone won’t drive mass adoption.

A thoughtful conversation on where the industry stands today and what it will take for crypto to move beyond hype into real-world utility.

📍 In partnership with Blockchain Futurist Conference