About Us
We are Canada’s Crypto Media Champions, dedicated to informing, educating, and inspiring Canadians about the blockchain revolution, and giving Canada a voice globally. Canada is a blockchain pioneer – think Dapper Labs, Ethereum, Bitcoin ETFs, but we were missing a dedicated media voice to tell our story.
Blockchain North fills this gap by proposing a unique offering of Canadian crypto content – exclusive interviews with over 100 industry leaders, short videos, daily news, a weekly X Space and newsletter, and media partnerships with top industry events like Futurist, Elevate and Consensus. Leading Canadian organizations trust us to showcase the impact of blockchain innovation, including the Canadian Blockchain Consortium, the Blockchain Research Institute, WonderFi, Hut 8, Netcoins, and VirgoCX.
While proudly Canadian, Blockchain North brings a global perspective, covering the latest trends, breakthroughs, and industry shifts worldwide.
Join us as we amplify the blockchain ecosystem—at home and beyond!
Our Team
Florent "Flo" Thévenin
Founder & CEO + Podcast Host
As a professional communicator, leader, and entrepreneur, Flo has been producing multimedia projects globally since 2008.
In 2017, he co-created TheFutureEconomy.ca, a notable Canadian-focused site featuring leader interviews on the future economy, and built an influential national network and social media following in the process. For a decade prior, Flo produced high-profile investment profiles in Africa, the Middle East, Southeast Asia, and eventually in Canada, where he also organized three high-level conferences in Alberta.
Fluent in four languages, Flo has lived and worked in 12 countries and three Canadian provinces (AB, BC, QC). He has conducted over 1,500 top-level leader interviews across Canada and globally. In 2021, he founded BlockFlo Digital, leveraging his extensive digital marketing and thought-leadership expertise along with his own Canadian influencer profile.
Combining his passion for creative content, advocacy, technology, and blockchain, Flo founded Blockchain North, Canada’s blockchain-focused media company the same year—to give Canada’s blockchain industry a voice at home and globally.
Bobby Barone
Managing Director
Bobby Barone is a seasoned consultant and copywriter with over eight years of experience in blockchain. He has supported more than 50 blockchain startups, helping clients raise over $100 million through strategic project development, marketing, and content creation.
A former Financial Securities Advisor and CFA Level II Candidate, Bobby transitioned to the blockchain sector in 2016, co-founding Canadian Cryptocurrency Consulting (C3), a firm dedicated to helping innovative Web3 projects grow. He has authored over 17 white papers and contributed to a wide range of investor materials, including pitch decks, token models, and go-to-market strategies.
Bobby has worked with some of Canada’s leading blockchain companies, startups, and industry lobbies—helping shape the narrative around digital asset adoption, decentralized finance (DeFi), NFTs, and tokenization. His expertise spans copywriting, business development, token sale promotion, project management, social media, and community engagement.
Arathy Augusthy
Marketing Manager
Dynamic marketing and content strategist, Arathy, has more than six years of experience in content development, research, and corporate communications. With a Master’s in International Relations and an Economics, History, and Sociology trio, her multidisciplinary approach helps her view work through different lenses—captivating audiences by transforming complex concepts into easy-to-understand stories.
With hundreds of published pieces on topics spanning blockchain, crypto, technology, and startups, Arathy specializes in developing SEO-driven content strategies, optimizing digital campaigns, and enhancing brand visibility across channels. Her marketing approach is rooted in research, performance metrics, and user behavior insights—leveraging tools to drive measurable results.
Arathy employs a results-driven lens to digital marketing strategy, brand positioning, campaign execution, and audience engagement. She is known to balance analytical reasoning with out-of-the-box creativity and accomplishes business objectives while growing and shaping brand stories and identities.
Steven Allison
Strategic Advisor
Steven is a versatile marketing professional with over a decade of experience in content strategy, digital campaigns, and project management. With degrees in History and Geography from the University of California, Santa Cruz and San Diego State University, he takes an informed mixed methods approach to analyzing and executing marketing campaigns. He grew brands in fine food and global event management before entering Bitcoin and crypto in 2020.
He led marketing and communications at Nasdaq-listed Bitcoin mining companies Argo Blockchain and Bitfarms, where he helped drive audience engagement across YouTube, X, and LinkedIn, as well as supporting major milestones including IPO listings and data center ribbon cuttings. He also worked with Anomaly, a cross-platform gaming studio deployed on chains like Ton, Avalanche and Aptos.
Steven brings a mix of strategic vision and hands-on execution, crafting campaigns that translate complex ideas into clear, engaging stories. In addition to blockchain marketing, he’s passionate about history, languages, and exploring the intersection of technology and culture.
Pak San Fung
Video Manager
Pak has been video editing since he was 11 years old. Passionate about telling stories and making your message hit, he expertly wields the digital tools to edit compelling and captivating content. His work spans from short films, social media content and corporate video. Notable experiences prior to joining the Blockchain North Team include editing entertainment news videos for the YouTube channel Screen Rant and completing a Film & Media degree from Queen’s University.
As well, Pak is a believer in blockchain technology and an investor in various cryptocurrencies. His personal favourites are Bitcoin, Solana, Shiba Inu and Quant.
Adam Wells
Graphic Designer
Adam brings several years of creative content experience to Blockchain North, supporting initiatives that promote blockchain awareness and innovation across Canada. His work spans video editing, social media content, template design, and branding. He has collaborated with university blockchain clubs and a wide range of Web3 clients to enhance their digital presence and community engagement.
Currently an accounting student at the University of Calgary and an intern at Deloitte, Adam combines his knowledge of finance, business, and technology with his creative expertise to deliver impactful communication strategies for the blockchain ecosystem.
Mark Sison
Virtual Assistant
Mark is a highly skilled virtual assistant with five years of experience streamlining operations and boosting productivity for businesses. His expertise lies in meticulous administrative support and efficient project management, ensuring seamless workflows and on-time delivery. He is adept at scheduling, communication, and data management.