About Us

Canada has long been a leader in the rapidly evolving blockchain space, with significant contributions in the form of Ethereum, bitcoin mining, proactive crypto regulation, and the first Bitcoin ATMs and ETfs, to name a few. Despite all this, our great nation still lacks a dedicated media platform to showcase Canada’s blockchain industry, report national news, and tell our country’s blockchain story from a distinctly Canadian perspective. 

Blockchain North fills this void as Canada’s first blockchain media company, through our commitment to informing, educating and inspiring Canadians about the blockchain revolution. Our content spans exclusive interviews with over 60 leading blockchain experts, daily news coverage and a weekly newsletter, media collaborations with key events like the Futurist Conference, and partnerships with top Canadian industry actors like the Canadian Blockchain Consortium, the Blockchain Research Institute, the Digital Assets Business Council, Hut 8, and Netcoins.  

We’re Canadian, and we’re here to offer a Canadian perspective on national and global blockchain news and events. We shine a spotlight on Canadian blockchain leaders, innovators, advocates, established players, startups, communities, highlighting their contributions, and their economic impact within Canada and globally. 

Join our community and make Blockchain North your go-to spot for all things blockchain. As Canada’s blockchain landscape evolves, Blockchain North is here to guide you through every breakthrough and innovation, helping to amplify the reach and potential of the blockchain ecosystem at home and globally.

Make sure to follow us on X, Instagram, TikTok, Linkedin, and subscribe to our weekly newsletter.



Our Team

Florent "Flo" Thévenin

Florent "Flo" Thévenin

Founder & CEO + Podcast Host

As a professional communicator, leader and entrepreneur, Flo has produced multimedia projects globally since 2008. 

In 2017, he co-created TheFutureEconomy.ca, an impressive Canadian-focused site of leader interviews on the future economy, and built an influential national network and social media following in the process. Previously for a decade, Flo produced high-profile investment profiles in Africa, the Middle East, Southeast Asia, and eventually in Canada, where he also organized three high-level conferences in Alberta.

Flo speaks 4 languages, he has lived and worked in 12 countries and 3 Canadian provinces (AB, BC, QC), he has conducted over 1,500 top-level leader interviews across Canada and globally.

In 2021, Florent initiated BlockFlo Digital (formerly DN4TL), building on his vast digital marketing and thought-leadership expertise, and his own Canadian influencer profile. Coupled with his affinity for creative content, advocacy, technology and blockchain (he’s also the Founder of BlockFlo Digital), Flo helps leaders and SMEs up their game online and ultimately grow their business.

Bobby Barone

Bobby Barone

Director & Blockchain Lead

Bobby is a consultant and copywriter with seven years of work experience in the blockchain industry. Formerly a Financial Securities Advisor, he became deeply intrigued by blockchain technology and disruptive business models in the financial technology space. He co-founded Canadian Cryptocurrency Consulting in 2016, a full-service consulting firm empowering promising blockchain projects to achieve their funding goals. He has worked with over 40 crypto startups, assisting in project management, copywriting, business development, marketing, social media and community management.

Nicolle Hodges

Nicolle Hodges

Director & Content Lead

Nicolle has over a decade of expertise spanning social media management, marketing strategy, copywriting, and PR/media relations. Her journalistic acumen, especially in the realm of disruptive markets, provides a deep understanding of evolving trends, equipping her to create digital marketing strategies that resonate with contemporary audiences.

Her career highlights include: television host and producer for CTV, Canada’s preeminent television network; culture editor for Herb, a leading digital cannabis publication; and the sole female host for The Dales Report, an investor-centric media platform, where she regularly interviewed the top CEOs of psychedelic and Web3 companies.

Juan Carlos Lara

Juan Carlos Lara

Digital Content Specialist

An innovative creator at heart, Juan has been at the forefront of the digital revolution. With a journey that took off in 2021, Juan had his start on blockchain by creating captivating video trailers for NFT collections and blockchain initiatives. One year later Juan partnered with prominent YouTubers, lending expertise to amplify their presence across various platforms and propel their growth. Juan’s strategic approach to digital marketing has been pivotal in crafting successful campaigns and social media content that resonates and engages. Always proactive and on the move, Juan continues to pave the way for brands and creators to thrive in the digital landscape.

Bryan Tritt

Bryan Tritt

Strategic Advisor

With over 15 years in communications and public relations, Bryan Tritt joins Blockchain North as Strategic Advisor. Specializing in corporate communications, media relations, social media, crisis management, content marketing and strategy, Bryan has worked with household name B2B and B2C fintech brands including Binance, TurboTax, Mint, QuickBooks, and goeasy Ltd.

Bryan earned a Master of Science in Sports Business from New York University, holds dual degrees in Civil and Common Law from McGill University, and completed a Bachelor of Arts in International Comparative Studies at the University of Western Ontario.

Bryan has built a reputation for building strategies that navigate complex industries and effectively manage reputational challenges. His skill set includes public relations, corporate communications, social media, content marketing, public affairs, and CSR. He has experience in both agency and in-house roles, providing a well-rounded view on achieving communication goals.

Adam Wells

Adam Wells

Digital Media Advisor

After a year, during which he helped DN4TL in multiple areas, from social media management and graphic design, to video production and diverse client work, Adam returned to university and became an advisor to the company. With a keen eye for design, a passion for writing, and extensive videography experience (including in several film competitions across Alberta), Adam’s creativity & digital marketing insight has helped reimagine the team’s social media vision & distribution for both DN4TL & Blockchain North.