“What happens when an iconic pop-culture brand becomes a Web3 trailblazer? Delorean is showing the world exactly what that future looks like.”

In this conversation, Evan Kuhn, President of Delorean Labs, breaks down how the legendary Delorean Motor Company is reinventing itself for the Web3 era, starting with one of the world’s first fully on-chain electric vehicles.

Kuhn explains how Delorean pre-sold its first year of production through NFT-based build slots, why all future driving + service data will live transparently on-chain, and how this creates a real secondary market for vehicles. He also shares how Delorean’s massive global fandom, from Back to the Future diehards to car collectors, is merging with Web3 culture through the upcoming DMC token.

From the tokenization of legacy IP to the evolution of consumer ownership, Evan dives into the broader state of the crypto industry, regulation, institutional adoption, Web2 → Web3 brand transitions, and why he believes the market is healthier than ever despite less hype.

This interview explores how iconic brands can embrace blockchain not just as tech, but as a new model for community, utility, and cultural longevity.

📍 In partnership with Blockchain Futurist Conference

Blockchain North Founding Sponsor: Muraly Srinarayanathas
📢 Thank you for your foundational support and commitment to Canada’s blockchain future.
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