August 05, 2025

Ty Henwood, CEO & Founder of INTRFAC3, is on a mission to transform the way brands engage with their communities. In this exclusive interview, Ty dives into the growing fatigue around traditional advertising, the future of engagement in a world dominated by AI and content overload, and how INTRFAC3 is using NFC-embedded physical products to build loyalty loops that actually reward users for their attention and actions.

From streetwear to Web3, Ty shares his entrepreneurial journey, the problem he’s solving, and what it truly takes to build something from the ground up. If you’re curious about the future of brand-consumer relationships, loyalty tech, or the role of physical products in digital marketing, this one’s for you.

📍 Filmed live at the Highline Beta in Toronto.

Blockchain North Founding Sponsor: Muraly Srinarayanathas
📢 Thank you for your foundational support and commitment to Canada’s blockchain future.
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